Dunkin CanadaPlatform

Build Dunkin Canada as a durable, scalable, operationally elite national brand platform.

NoLimits proposes a coast-to-coast strategic partnership structure for the accelerated development, operation, and long-term institutionalization of the Dunkin brand across Canada.

NoLimits would serve as a fully integrated operating and development platform.

Rather than functioning as a traditional franchisee, NoLimits would operate as the single accountable national partner aligned directly with Foodtastic's long-term vision for Dunkin Canada.

Foodtastic maintains one national operating partner with direct accountability.

• All new franchisee inquiries and development opportunities are redirected to NoLimits.
• NoLimits oversees development, operations, execution, and franchise support nationally.
• NoLimits reports directly to Foodtastic through quarterly operational and development reviews.

The relationship operates through a clearly defined growth pipeline.

• Unit growth targets.
• Market sequencing.
• Development schedules.
• Operational benchmarks.
• Performance obligations.

Partners may participate through 10% to 90% economic ownership structures.

• NoLimits maintains voting control.
• NoLimits remains the franchisee of record.
• NoLimits remains fully accountable to Foodtastic.
• Operational governance remains aligned with Foodtastic standards and brand requirements.

Local leadership can accelerate growth while NoLimits preserves national accountability.

Where strategically appropriate, NoLimits may implement sub-franchise arrangements, operating agreements, or sub-lease structures similar to institutional multi-unit franchise development models.

Regardless of the structure used, NoLimits remains fully responsible and accountable to Foodtastic.

Development starts with disciplined site control and buildout execution.

• Site selection, lease negotiation, lease guarantees, and landlord coordination.
• CAPEX investment, restaurant construction, design and buildout management.
• Permitting, equipment procurement, and project management.

Execution standards are embedded before opening and reinforced every day after.

• Restaurant opening execution, training programs, onboarding, and operating systems.
• Field support, food safety, quality assurance, and daily operational oversight.
• Operational audits, mystery guest programs, financial benchmarking, and performance management.

Foodtastic gets one accountable operating partner at the national level.

NoLimits guarantees operational performance, lease obligations, operator execution standards, coaching, HR support, labour optimization, maintenance coordination, and operational compliance.

200 signed locations within the first 18 months.

After the initial commitment, NoLimits proposes a minimum development pace of 100 locations annually thereafter, continuing until market capacity is reached.

Final market capacity analysis and regional deployment sequencing would be reviewed and approved collaboratively with Foodtastic.

Hybrid deployments can improve speed, cost, and economics.

The development strategy may include hybrid deployments alongside JJ branded concepts and other Foodtastic brands where operationally and financially advantageous.

• Reduced occupancy costs.
• Accelerated deployment.
• Shared infrastructure.
• Improved labour efficiency.
• Stronger unit economics.

The operating system connects the full restaurant execution chain.

• POS, business intelligence, inventory, labour, payroll, bookkeeping, LMS, and training systems.
• Auditing, mobile applications, loyalty infrastructure, maintenance and repair systems.
• HR systems, dashboards, financial analytics, predictive reporting, and centralized governance tools.

Efficiency improves because decisions become visible, measurable, and immediate.

• Reduced operating inefficiencies.
• Improved labour and food cost controls.
• Standardized execution and faster decision-making.
• Real-time operational clarity across the network.

Reporting is structured, operational, and decision-ready.

Quarterly packages would include development pipeline updates, operational KPIs, restaurant financial performance, audit results, guest satisfaction metrics, labour performance, food cost analysis, CAPEX tracking, and franchisee or operator performance reviews.

The goal is to strengthen the pipeline, not compete against it.

NoLimits does not seek to compete against prospective franchisees entering Foodtastic's development pipeline. The objective is to institutionalize operational excellence, create stronger franchise support systems, accelerate development, and ensure long-term brand consistency across Canada.

Foodtastic retains protective rights if obligations are not met.

In the event of material operational breaches, development failures, non-compliance, financial instability, or failure to satisfy agreed obligations, Foodtastic would maintain clearly defined rights to intervene operationally, assume control of the development structure, or terminate the arrangement where necessary.

Specific markets may be excluded from exclusivity and retained directly by Foodtastic.

Placeholder: markets and/or regions to be completed by Foodtastic.